Katie is the voice behind Martinis and Mascara, a lifestyle blog devoted to beauty, booze, fashion, food, and fun.
Katie has extensive experience in creating social media content, both on behalf of brands from brand-owned channels and as an influencer driving messaging through sponsored content.
She has lead the social media strategy for several brands including Wella Professionals. Her strategic direction resulted in +4000% growth in followers on the brand's priority platform. Other past clients include Clairol Professional and SEPHORA.
Through her own social media channels, she has partnered with brands including Amazon, Starbucks, and L’Oreal, among others.
Katie also has experience as a fashion copywriter for clients including the iconic Macy’s brand. She wrote and edited product descriptions and copy for the women's ready-to-wear division on Macys.com.
As an influencer herself, Katie has keen insight into the world of influencer marketing.
She has lead the strategic execution of countless influencer campaigns, including Wella's partnerships with Game of Thrones star Sophie Turner and reality darling Whitney Port.
Katie has over a decade of experience writing for editorial publications. Most recently, she oversaw all beauty coverage for Hearst's BestProducts.com. Under her direction, beauty was the top-performing vertical in both traffic and revenue.
Katie's work has also appeared in publications including Good Housekeeping, Giuliana Rancic's FabFitFun.com, MSN, Yahoo, Buzzfeed, and The Huffington Post, among others.
She previously covered celebrity beauty news for DailyGlow.com and wrote a weekly beauty column in The Palm Beach Post for over five years.