Katie is the voice behind Martinis and Mascara, a lifestyle blog devoted to beauty, booze, fashion, food, and fun.
Katie has extensive experience in branded social media content, both on behalf of brands from brand-owned channels and as an influencer driving messaging through sponsored content.
She has lead the social media strategy for several major beauty and salon professional brands including Wella Professionals.
Her strategic direction resulted in +4000% growth in followers on the @WellaHairUSA Instagram channel, the brand's priority platform.
In addition to her digital content background, Katie is a professionally certified makeup artist and licensed cosmetologist.
She also has a passion for the performing arts, and has experience both on stage and off as a performer, makeup artist, and costume designer.