Katie is the voice behind Martinis and Mascara, a lifestyle blog devoted to beauty, booze, fashion, food, and fun.
Katie has extensive experience in branded social media content, both on behalf of brands from brand-owned channels and as an influencer driving messaging through sponsored content.
She has lead the social media strategy for several major beauty and salon professional brands including Wella Professionals.
Her strategic direction resulted in +4000% growth in followers on the @WellaHairUSA Instagram channel, the brand's priority platform.
Katie is currently a freelance fashion copywriter for the iconic Macy’s brand. She writes and edits product descriptions and copy for the women's ready-to-wear division on Macys.com.
As an influencer herself, Katie has keen insight into the world of influencer marketing.
She has lead the strategic execution of several influencer campaigns, including Wella's partnerships with Game of Thrones star Sophie Turner and reality darling Whitney Port.
Katie's editorial work has appeared in publications including Giuliana Rancic's FabFitFun.com and The Huffington Post, among others.
She previously covered celebrity beauty news for DailyGlow.com and wrote a weekly column in The Palm Beach Post for over five years.
In addition to her digital content background, Katie is a professionally certified makeup artist and licensed cosmetologist.
She also has a passion for the performing arts, and has experience both on stage and off as a performer, makeup artist, and costume designer.