Katie is the voice behind Martinis and Mascara, a lifestyle blog devoted to beauty, booze, fashion, food, and fun.
Katie has extensive experience in creating social media content, both on behalf of brands from brand-owned channels and as an influencer driving messaging through sponsored content.
She has lead the social media strategy for several brands including Wella Professionals. Her strategic direction resulted in +4000% growth in followers on the brand's priority platform. Other past clients include Clairol Professional and SEPHORA.
Through her own social media channels, she has partnered with brands including Amazon, Starbucks, and L’Oreal, among others.
Katie also has experience as a fashion copywriter for clients including the iconic Macy’s brand. She wrote and edited product descriptions and copy for the women's ready-to-wear division on Macys.com.
As an influencer herself, Katie has keen insight into the world of influencer marketing.
She has lead the strategic execution of several influencer campaigns, including Wella's partnerships with Game of Thrones star Sophie Turner and reality darling Whitney Port.
Katie is currently Beauty Editor at Best Products, a Hearst publication, where she leads all beauty content for the site.
Katie's work has also appeared in publications including Giuliana Rancic's FabFitFun.com and The Huffington Post, among others.
She previously covered celebrity beauty news for DailyGlow.com and wrote a weekly beauty column in The Palm Beach Post for over five years.