Katie McBroom is an award-winning blogger, experienced content strategist, and passionate freelance writer.

She currently leads the social media and content strategy for DevaCurl. Previously, Katie oversaw all beauty coverage as Beauty Editor of Hearst's BestProducts.com. Under her direction, beauty was the top-performing vertical in both traffic and revenue.

She is also the voice behind Martinis and Mascara, a lifestyle blog devoted to beauty, booze, fashion, food, and fun. Katie was dubbed Allure magazine’s Most Buzzworthy Blogger in 2013 and was named one of Lucky's New Voices of Beauty in 2014. Since then, she's garnered media attention in publications including Refinery 29, Buzzfeed, NewBeauty, Health, and Seventeen.

In addition to her digital content background, Katie is a professionally certified makeup artist and licensed cosmetologist.

And once upon a time, Katie was a Disney Princess.